Amazon is an ideal online marketplace for business enterprises to showcase, promote and sell their products directly to the customers – 24 hours a day. It offers a niche space for the products of SMEs. In fact, SMEs account for more than half of the products that sell worldwide through Amazon. On that happy note, we give below the bare essential procedural requirements to reach thousands of potential buyers or Amazon.
As a seller, first you will have to register on Amazon. For this, you need :
- an active bank account number
- a chargeable credit card
- government-issued national ID
- tax information
- phone number
- business e-mail address
Using the above details and other relevant information, you can register and create your Amazon seller account after which you will have access to Seller Central – the one-stop portal where sellers log in to monitor the whole gamut of the sales activities of their products ranging from managing inventory, updating the prices, adding new products, etc. Seller Central also helps you to familiarize yourself with intellectual policy for sellers. It also apprises the seller about FBA product restrictions and how to seek approval.
Product listing at the Seller Central is necessary. This includes, apart from the product name, category, description and images, a product identifier such as GTIN, UPC, ISBN, or EAN to specify the exact item being sold. The seller can get the Universal Product Code (UPC) directly from the international standards organization GS1 or request an exemption.
If the product is sold under a registered trade mark, consider enrolling at Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name. To avail fast and stress-free shipping & delivery options, you may get for your products the Prime Badge by using Fulfillment by Amazon (FBA) service. If you choose FBA, Amazon will take care of storage, picking, packing and shipping as well as customer inquiries.