To promote the growth of micro, small and medium enterprises (MSMEs) across India, e-commerce firm Amazon has collaborated with Invest India and Indian Industries Association (IIA) and launched the ODOP (one district, one product) Bazaar on its online platform. The ODOP Bazaar will showcase hundreds of unique products that MSMEs, weavers, and artisans across the country have to offer. The storefront will also focus on handlooms and handicrafts produced by Indian artisans and the locally produced agricultural specialties from across the country. India ODOP Bazaar will provide an interactive and engaging experience to customers.
