Following the Ukraine war, the mass boycott of Russia by Western brands like Adidas, Reebok, Logitech, Uniqlo, Prada, Lego, and others has spelled doom for small businesses and social media influencers in Russia. After Vladimir Putin launched his assault on Ukraine, many small business ventures in Russia which had collaborations with these Western companies witnessed a sharp dip in their income and had to downsize to reduce losses. Meanwhile, Russia banned Instagram, after which many Western brands didn’t renew contracts with Russian social media influencers and small business owners who used to market on the platform, which has left them fighting for their livelihood.
