Indian fintech lender Indifi Technologies has partnered with Google to provide instant loans to eligible small and medium–sized enterprises (SMEs) on the Google Pay platform. The entire lending experience will be simple and completely digital. Eligible small business owners will see loan offers from Indifi on the Google Pay for Business app. Once they click, complete, and submit an online application, Indifi will evaluate it on a series of criteria using its application programming interface (API) integrations to make an instant credit decision. Google Pay’s reach of more than 10 million merchants will enable Indifi to offer easy access to finance to SMEs across India.
