LTK, the worldwide influencer marketing platform, will invest US$1 million this year to help small, direct-to-consumer businesses grow and expand through creator-guided purchases. It will offer financial support via the new LTK Connect platform, a self-serve solution that allows small businesses to build and manage creator marketing programs. Less-known brands can use this new platform to design, manage, and expand their marketing strategies. LTK Connect does everything, from locating and connecting with nearly 200,000 retail-centric LTK creators through communication, performance tracking, and payments. The firm’s innovative solution allows more SME brands to enhance awareness and drive sales, regardless of the budget or brand size.
