To expedite economic recovery after the fiscal slowdown triggered by the Covid-19 pandemic, Mastercard has launched a global small business initiative named Strive. This program kicks off with an initial commitment of US$25 million in philanthropic funding from the Mastercard Impact Fund, which Strive will channelize for strengthening the financial resilience and growth of small businesses across the globe. Strive will help more than 5,000,000 micro and small business ventures across Europe, Africa, the Middle East, Asia and Latin America access tools and resources needed by them to digitize. Thus, Strive will meet small business owners and connect them to the resources they need to succeed and grow over the long term.