Simply Business has joined forces with Churchill Insurance to offer a wider choice of insurance policies to SME shop owners across the United Kingdom. This partnership will combine the brand equity of Churchill, a prominent UK insurer, with the digital capabilities of Simply Business, one ofthe biggest digital insurance brokers for small businesses. The latest data indicates a growing demand for shop insurance from SMEs across the UK. Claiming that Simply Business is passionate about supporting UK’s small business owners, CEO Alan Thomas said his company prides itself on offering simplicity, choice, and value when it comes to client’s insurance needs.