Small business owners should strive to build lasting relationships with customers, employees, suppliers, and other stakeholders, which will enable their businesses to grow. Customers being one of the greatest assets of every business venture, entrepreneurs should thoroughly study all the relevant customer-centric aspects and parameters. This will explain why a section of customers decided to do business with them. They will also realize that only if they consistently deliver what was promised to and expected by the customers will they be able to retain the latter. Furthermore, listening to the customers and making changes to meet their demands will enable small businesses to grow.
