London-based New Bond Street Pawnbrokers (NBSP), an upmarket pawnbroker for loans on rare and antique items, managed to thrive during the biggest crises witnessed by SMEs in recent times by developing a technology-first mindset, applying emerging technologies in the financial sector, and resorting to digital marketing.
In 2019, NBSP teamed up with the leading digital marketing agency Pufferr to complete a comprehensive and innovative digital transformation program, which has yielded excellent results. For instance, NBSP’s SEO website traffic surged exponentially, and revenues improved remarkably. Furthermore, NBSP also became the most awarded pawnbroker globally by winning over 35 awards & nominations during the past few years.
