KredX, an invoice discounting platform in India, has announced the completion of a major rebranding exercise to reflect its vision of emerging as a one-stop solution for supply chain financing for businesses ventures. The company commenced operations in 2015 to enable firms to meet their short-term working capital needs. Over the years, it developed innovative products such as the one for discounting unpaid invoices. As its customers wanted KredX to become an end-to-end solutions provider catering to all aspects of supply chain financing and not remain focused on invoice discounting, the company decided to rebrand itself and has now unveiled its new brand identity focusing on supply chain financing.
