Invoice Bazaar Blog

‘MSMEs can grow by adopting e-commerce and digital technology’

By Invoice Bazaar | April 10, 2022

Survey-based studies have revealed that the Covid-19 pandemic caused severe disruptions and distress in India’s MSME sector, particularly manufacturing. Around 67% of MSMEs surveyed also witnessed temporary closure for up to three months in 2020-21. Meanwhile, another survey conducted by ICRIER found that those MSMEs integrated with e-commerce platforms registered a surge in sales, turnover, and profits, which helped them sustain and grow their business. Furthermore, the number of MSMEs registering as sellers with large e-commerce companies increased by 80% to 90%. These studies indicate that MSMEs can sustain and grow their business by tapping the vast potential in digital technology and e-commerce platforms.

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