Italian bank group Banca Sella is collaborating with e-commerce developer Business Vision, a Global Service Partner of Alibaba, to help Italian SMEs get a foothold in the B2B marketplace. Banca Sella’s improvised Trace platform provides tools, products, and services necessary for SMEs to register their brand with Alibaba.com, design a mini-site, exhibit their products and organize marketing campaigns. After teaming up with Alibaba, Business Vision has helped about 350 SMEs in their digital export endeavors. Meanwhile, the Sella group has also partnered with Spanish banking group BBVA to provide local payment services to its foreign customers who want to operate in Italy.
