To make retail and wholesale traders eligible to avail priority sector loans and financial benefits from banks and financial institutions, India’s Federal Government has now included them under the MSME (micro, small and medium enterprises) category. It has been done by revising the guidelines of the Reserve Bank of India (RBI). This landmark decision will significantly benefit 25 million retail and wholesale traders across India by giving them the much-needed financial support they need to survive, revive and thrive as they have been lately reeling under severe liquidity crunch after being hit by the Covid-19 pandemic.