Rupifi, a Bangalore-based fintech startup for SMEs, has raised US$1 million in a mix of equity and venture debt from Alteria Capital and technologist Gokul Rajaram, who is currently a board member of Coinbase ad Pinterest board. The newly-raised funds will be used to scale its ‘Buy Now, Pay Flexibly’ product, which is targeted at SMEs transacting on B2B marketplaces. Rupifi’s instant, flexible and no-EMI credit product is used online by small businesses to purchase inventory and other goods essential for their business operations.
