Research studies have found that the right product colors and packaging colors can give manufacturers a competitive edge. Hence, they should pay special attention to the colors of their products and packaging to ensure the success of their business enterprises. Meanwhile, manufacturers who choose the wrong colors can have lower sales, leading to severe cash flow issues and inventory pile-ups. Furthermore, it has been found that even a subtle change in product and packaging colors can result in a 20% change in overall sales. It is also vital for business owners to review product and packaging colors periodically, as consumers’ color preferences can change over time.
