Funding Options, the London-headquartered marketplace for business finance, has unveiled a new platform named ‘Funding Cloud: Insights’ to empower SME lenders by providing them with practical business insights and actionable data to improve their offerings. FC: Insights will also enable the SME lending industry to leverage holistic and tailored data analytics to upgrade and evolve their product offerings, boost ROI and improve customer value. By providing near real-time knowledge and intelligence that was not readily available earlier, the newly launched, user-friendly, and intuitive platform will reduce the costs and time associated with market research, thereby creating significant efficiencies and scope for innovative product development.