Egypt’s Commercial International Bank (CIB) has unveiled a marketing campaign to create awareness among SMEs about innovative products and services it has designed to meet their needs and for supporting their growth. To emerge as the preferred partner for SMEs, CIB offers them a range of unique financial and non-financial services to help them boost their investments and overcome challenges. For instance, CIB’s Business Banking division has the Women in Business Program to meet the needs of women-led SMEs and the CIB Growth Segment, which provides SMEs access to financial and non-financial services and products that are otherwise available only to larger companies.
