Invoice Bazaar Blog

Empowering Growth: The FinTech Advantage for SMEs in accessing New Markets

By Invoice Bazaar | December 20, 2023

In the dynamic landscape of global businesses, Small and Medium-sized Enterprises (SMEs) are increasingly leveraging Financial Technology (FinTech) as a strategic tool to break through traditional barriers and explore untapped markets. SMEs, recognized as the backbone of the global economy, contribute significantly to innovation, employment, and economic growth. However, their expansion into new markets has historically been hindered by challenges such as limited access to finance, complex payment processing, and navigating intricate regulatory landscapes.

SMEs frequently encounter a significant challenge known as the credit gap, where traditional banks exhibit reluctance to grant loans due to perceived risks. Consequently, SMEs face a considerable void in financing, hindering their aspirations for growth. Fortunately, FinTech companies have become a crucial solution, introducing innovative methods for credit assessment. These companies leverage alternative data sources, such as social media interactions and payment history, to accurately evaluate creditworthiness. In addressing the substantial $2.5 trillion SME credit gap in the developing world, FinTech emerges as a pivotal player, offering timely credit solutions to the 65 million businesses with unmet financing needs*.

Navigating diverse payment systems, especially when entering new markets, has been a complex and costly process for SMEs. FinTech solutions have revolutionized this landscape by offering affordable and efficient payment solutions tailored to the needs of SMEs. Notably, 85 percent of businesses that have implemented embedded finance, experience enhanced customer engagement, highlighting the significant impact of FinTech on streamlining payment processes and enhancing overall customer experiences#.

The labyrinth of local regulations in new markets poses a significant challenge for SMEs. Traditional methods of gathering regulatory information are time-consuming and complex, often causing delays in expansion plans. FinTech companies, equipped with expertise and access to regulatory resources, simplify this process. Up-to-date regulatory information and guidance provided by FinTech enable SMEs to ensure compliance and minimize risks, facilitating smoother market entry.

Blockchain technology, a cornerstone of FinTech, is revolutionizing supply chain management for SMEs entering new markets. By providing a secure and transparent ledger of transactions, blockchain streamlines operations, reduces costs, and enhances traceability. This is particularly beneficial for SMEs engaged in cross-border trade, with blockchain simplifying customs clearance and minimizing the risk of frauds.

As SMEs continue to face the challenge of adapting to new markets, FinTech emerges as a powerful ally. The data-driven insights from FinTech solutions enable SMEs to make informed decisions, tailor their strategies, and address the evolving needs of diverse markets. With an increasing global adoption rate of FinTech services by SMEs, the proven track record of success suggests that there is still untapped potential for FinTech to offer transformative support and solutions to SMEs aiming to access and thrive in new markets. The symbiotic relationship between SMEs and FinTech holds the promise of sustained growth, enhanced competitiveness, and global market expansion.

*Source: https://findstack.com/resources/small-business-statistics/#:~:text=Insights%20from%20the,America%2C%20and%20Europe.

#Source: https://plaid.com/resources/fintech/what-is-embedded-finance/