Sports is a vast industry with huge potential to generate employment, specifically in the micro, small and medium enterprise (MSME) sector, according to India’s Prime Minister Narendra Modi. Speaking at the closing ceremony of the Jaipur Mahakhel tournament, the Prime Minister said that the PM-VIKAS scheme announced in India’s fiscal Budget 2023 would enable craftsmen and artisans across the country to work on their skills and maximize the reach of their goods by becoming part of the MSME system. As the SMEs produce almost all the sports goods and equipment, it will generate countless jobs and boost self-employment opportunities.